A Review: Customer Perceived Value and its Dimension

Authors

  • Septa Akbar Aulia Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia
  • Inda Sukati Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia
  • Zuraidah Sulaiman Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia

DOI:

https://doi.org/10.20448/journal.500/2016.3.2/500.2.150.162

Keywords:

Customer perceived value, Value dimension, Customer satisfaction, Customer repurchase intention, Loyalty

Abstract

Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.

Downloads

Download data is not yet available.

Downloads

Published

2016-06-27

How to Cite

Aulia, S. A., Sukati, I., & Sulaiman, Z. (2016). A Review: Customer Perceived Value and its Dimension. Asian Journal of Social Sciences and Management Studies, 3(2), 150–162. https://doi.org/10.20448/journal.500/2016.3.2/500.2.150.162

Issue

Vol. 3 No. 2 (2016)

Section

Articles