Vol 3 No 2 (2016)
Articles

A Review: Customer Perceived Value and its Dimension

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  • Septa Akbar Aulia,
  • Inda Sukati,
  • Zuraidah Sulaiman
Septa Akbar Aulia
Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia
Inda Sukati
Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia
Zuraidah Sulaiman
Faculty of Management, Universiti Teknologi Malaysia, Skudai, Johor, Malaysia
DOI: https://doi.org/10.20448/journal.500/2016.3.2/500.2.150.162
Published June 27, 2016
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1016 Views | 201 Downloads
Keywords
  • Customer perceived value, Value dimension, Customer satisfaction, Customer repurchase intention, Loyalty
Citations
How to Cite
Aulia, S., Sukati, I., & Sulaiman, Z. (2016). A Review: Customer Perceived Value and its Dimension. Asian Journal of Social Sciences and Management Studies, 3(2), 150-162. https://doi.org/10.20448/journal.500/2016.3.2/500.2.150.162

Abstract

Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.

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