Challenges and Strategy Design for the Globalization of Traditional Chinese Drugs

Haitao TANG

School of International Pharmaceutical Business, China Pharmaceutical University, China; Jiangsu Suzhong Pharmaceutical Group Co., Ltd., China

Jimei MA

Jiangsu Suzhong Pharmaceutical Group Co., Ltd., China

Li LIU

School of International Pharmaceutical Business, China Pharmaceutical University, China

Wenlong HUANG

School of International Pharmaceutical Business, China Pharmaceutical University, China

DOI: https://doi.org/10.20448/journal.500.2018.51.40.45

Keywords: Globalization of traditional Chinese drugs, Challenges, Strategy design.


Abstract

As economic exchange has deepened in the international community, traditional Chinese drugs have gone global and gained a share in overseas markets. However, due to internal and external restrictions, only a small proportion of traditional Chinese drugs can gain access to mainstream drug markets in foreign countries. This article designs strategies and provides suggestions for globalizing the presence of traditional Chinese drugs based on an analysis of the current conditions and challenges of this globalization process.

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