Asian Journal of Social Sciences and Management Studies

Halabi, Khairun Nisa Mustaffa, Lancaster Institute for the Contemporary Arts (LICA), Lancaster University, United Kingdom, United Kingdom

• Asian Journal of Social Sciences and Management Studies Vol. 5 No. 1 (2018) - Articles
  Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations
  Abstract  PDF  VIDEO