TY - JOUR AU - Aulia, Septa Akbar AU - Sukati, Inda AU - Sulaiman, Zuraidah PY - 2016/06/27 Y2 - 2024/03/29 TI - A Review: Customer Perceived Value and its Dimension JF - Asian Journal of Social Sciences and Management Studies JA - AJSSMS VL - 3 IS - 2 SE - Articles DO - 10.20448/journal.500/2016.3.2/500.2.150.162 UR - http://www.asianonlinejournals.com/index.php/AJSSMS/article/view/483 SP - 150-162 AB - <p>Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.</p> ER -