Vertical and Horizontal Integration as Determinants of Market Channel Choice among Smallholder Dairy Farmers in Lower Central Kenya


James K. Mutura, Newton Nyairo, Maina Mwangi, Stephen K. Wambugu

Abstract


This study sought to analyse vertical and horizontal integration as determinants of market channel among smallholder dairy farmers in Lower Central Kenya. Data was collected from 288 small holder dairy farmers in this region using multistage sampling technique. Processing and analysis of the survey data was carried out using SPSS version 20 and STATA version 12. Multinomial logit regression model (MNL) was used to analyse factors influencing the choice of dairy market outlet by the small holder dairy farmer. Level of education, milk output, access to information and transaction costs influenced the choice of marketing channel. Vertically integrated households used own outlet as marketing channel while horizontally integrated households used cooperative and farmers associations as milk marketing channel. It is recommended that programmes relating to milk market information be made accessible to farmers. There is need to profile farmers on the basis of production, spatial location and education level and encourage them to use specific marketing channel.

| PDF | AUDIO |


About this article

Title

Vertical and Horizontal Integration as Determinants of Market Channel Choice among Smallholder Dairy Farmers in Lower Central Kenya

Date

2015-11-13

Additional Links

Manuscript Submission

Journal

Asian Journal of Economics and Empirical Research
Vol 2, No 2 (2015) Page: 83-90

Print ISSN

2518-010X

Online ISSN

2409-2622

Statistics

93 Views | 399 Downloads

Citations

1

Authors & Affiliations

James K. Mutura
Stima Sacco Society Ltd and PhD (Agricultural Economics) Candidate, Department of Agribusiness Management and Trade Kenyatta University
Kenya

Newton Nyairo
Department of Agribusiness Management and Trade Kenyatta University
Kenya

Maina Mwangi
Department of Agricultural Science and Technology Kenyatta University
Kenya

Stephen K. Wambugu
Department of Agribusiness/Geography, Chuka University, Chuka
Kenya


Article Tools


Email this article (Login required)
Email the author (Login required)
Share

Refbacks

  • There are currently no refbacks.


Paper Submission E-mail: info@asianonlinejournals.com; asianonlinejournals@gmail.com

Asian Journal of Economics and Empirical Research Online ISSN: 2409-2622 | Print ISSN: 2518-010X

Copyright © Asian Online Journal Publishing Group

To make sure that you can receive messages from us, please add the 'asianonlinejournals.com' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

...............................................................................................................................................................................................................